Roger’s Auto Repairs - Steve Morris

They are a full-service auto repair shop dedicated to putting their customers first. Currently celebrating their 54th year in business, they strive to provide their customers with the best prices and services possible.

I redesigned a legacy logo based on an old business card, drawing inspiration from Steve’s favorite truck—a classic 1950s Chevy. To reflect the expansion of services, I reimagined the logo to turn it into a tow truck, aligning with their new offerings at the time. The updated branding was well received: Steve had it featured on staff shirts, embroidered hats, and custom t-shirts and banners. Over the years, I’ve continued to support the business with various design projects, including a 12-foot banner to promote their new location, promotional posters, and a detailed Vehicle Inspection Report form used in their service process.